Who coapp is made for - and why it works
One platform - many target groups, clear advantages
coapp is the platform for all those who not only want to manage their community, but actively shape, develop and connect it - under their own brand with full control over the user experience and access to memberships and revenue.
The following overview shows who coapp is intended for, what problems it solves - and why existing tools are often not enough.
Medium-sized companies with a focus on customer proximity
Challenge:
Many companies focus on excellent customer service and strong products - but their digital customer dialog takes place via channels such as email, helpdesk or social media. These are often impersonal, not very sustainable and hardly promote genuine customer loyalty.
In addition, much takes place on external platforms, such as social media or third-party communities, where the company has little control over data, branding and user experience - and thus hardly creates any value that remains with the company in the long term.
What makes coapp better:
Development of an own, branded community platform, completely under company sovereignty
Promoting dialog instead of one-way communication - via peer support, groups, messengers and events
Customers become part of a lively community instead of anonymous case numbers
Integration of memberships and subscriptions: opportunity to establish a new business model, such as an exclusive member community with value-added services, events or premium support
Increased customer loyalty through continuous interaction, feedback opportunities and a sense of belonging
Coworking spaces, hubs & innovation centers: community instead of just administration
Coworking space CORE as a physical location for creative collaboration - digitally enhanced with coapp as a central platform for community, communication, booking and membership. Ulf Duda
Challenge:
Many coworking spaces rely on specialized coworking management software (e.g. for space management or access control). These tools are functional - but often without any real community features. Communication then takes place externally via Slack, WhatsApp or in events on Meetup.
What makes coapp better:
Booking calendar, messenger, groups, events and payments in one platform
Integrated event ticketing replaces tools such as Meetup or Eventbrite
Members network directly in the app - communication stays in the Space
White label app for a consistent community experience
"coapp helps our community to grow together and generate new ideas."
Jonas Brunnert, StartRaum | read more
Public institutions & project sponsors: digital participation without platform compromises
Committed project management on stage - an example of how participation begins. With coapp, it becomes a permanently networked community instead of a one-off moment. Kevin Münkel
Challenge:
Municipal initiatives, urban development projects or funding agencies often use Microsoft Teams, Slack or mailing lists to coordinate stakeholders. These tools are not made for communities, but for internal collaboration - inflexible, data-driven by third parties and difficult to moderate.
Public institutions, economic development agencies and project sponsors are faced with the task of networking a wide range of stakeholders from business, science, politics and society. In doing so, they often come up against fragmented communication channels, inefficient coordination and limited opportunities for participation. Conventional tools such as email distribution lists, social networks or proprietary platforms often do not offer sufficient control over data, branding and user experience.
In this way, coapp helps to improve participation and collaboration:
Central, branded platform: coapp enables you to set up your own GDPR-compliant community platform that runs under the institution's brand and offers full control over content and user interactions.
Efficient communication: With integrated Features such as messenger, groups and event feed, coapp promotes direct dialog between internal teams, the community and external partners.
Exchange of knowledge and best practices: The platform facilitates the sharing of information, offers and experiences, which makes the coordination of projects more effective.
Flexible event ticketing: Events can be organized and monetized directly via coapp, making external tools such as Eventbrite or Meetup superfluous.
Scalable participation: Various registration strategies allow both open and exclusive participation formats to be realized in order to address different target groups.
"coapp is an indispensable tool that helps us to exploit the full potential of our collaboration and achieve sustainable success in the long term"
Doris Petersen, hannoverimpuls | read more
Specialist networks, associations & professional organizations: Structuring exchange, securing knowledge
Panel discussion at the taz cooperative - with coapp, this energy can be continued, documented and transferred into productive exchange all year round.
Challenge:
Specialist and professional associations often face a dual challenge: on the one hand, they want to promote professional exchange and knowledge transfer. On the other hand, they often lack the digital infrastructure to anchor this exchange in a structured, accessible and permanent way.
Slack is popular for quick exchanges - but not a platform for long-term networks. Information gets lost and discussions fizzle out. What's more, Slack doesn't belong to you, but to a US company.
There is also a recurring pattern:
Many networks thrive on major annual or semi-annual events - conferences, industry meetings, training courses. Ideas, contacts, working groups and energy are generated during these peak periods. But:
What happens between events?
Where do the working groups continue?
Who documents results and discussions centrally?
Momentum often falls by the wayside. Exchange shifts to platforms such as LinkedIn or disappears altogether. Working groups fray, results fizzle out.
In this way, coapp helps to anchor
exchange and commitment in the long term:
A digital place for the entire community: chat, groups, event communication and follow-ups - all bundled in one platform
Structure for working groups and initiatives, independent of the event cycle: closed areas, document storage, continuous communication
Event ticketing directly integrated: Planning, communication and monetization of events run in the same interface - Eventbrite & Co. become superfluous
Sustainable knowledge exchange instead of ephemeral power peaks: content remains findable, people connected, discussions documented
GDPR-compliant and under your own brand - no transfer to third-party networks or platforms
Conclusion: coapp does not turn events into exceptional circumstances, but into entry points for long-term participation. This creates specialist networks that are not just active at certain points - but have a continuous impact.
"The platform facilitates collaborative work."
Alba Mojak, Coburg Design Forum Upper Franconia | read more
Education, coaching & learning communities: platform instead of patchwork
Workshop of the German Coworking Federation during the Coworking Germany Conference - with coapp, selective learning becomes a continuous learning and exchange platform with bookings, content and community under one roof.
Challenge:
Many coaches, trainers and training providers work digitally - but often with a mix of too many individual tools: Mailchimp for emails, Calendly for bookings, WhatsApp for groups, Eventbrite or Meetup for events, Notion or Dropbox for content.
This looks unprofessional, is difficult to scale and offers neither control over your own brand nor a consistent user experience. In addition, there is often no opportunity to develop a sustainable business model on a membership basis.
In this way, coapp helps to sustainably scale
coaching and learning offers:
Everything in one place: Content, community, events, bookings, payments and communication in a single platform
Structured memberships with real added value: Subscriptions are not only easy to bill in coapp - they can include contingent-based services, e.g. "3 coaching sessions per month included" or "2 group appointments"
Integrated booking system: No separate tools required - sessions, workshops or 1:1 appointments can be booked directly, with free quotas depending on membership level
Affordable content: Webinars, courses or exclusive resources can be sold directly on the platform or integrated into memberships
Professional appearance: Own app, own domain, own design - coapp stays in the background, your brand in the foreground
Secure & GDPR-compliant: no compromises when it comes to data protection or payment processing
"Our main objectives are to strengthen the innovation ecosystem in the region and to promote start-ups."
"coapp has made a significant contribution to networking and communication within the [...] community."
Basti Reh, zedita: Innovation and regional networking | read more
Self-employed & small teams: everything social media doesn't offer
Challenge:
Many solopreneurs or small teams use Facebook groups, LinkedIn or WhatsApp to organize their community. In doing so, they lose control over content, data protection, user experience - and their own brand identity.
In addition, monetization can hardly be integrated there, and the professional external image remains limited.
With coapp:
Complete control over content, communication and payment structures
Central platform for content, events, bookings and communication - no more jumping between tools
No advertising, no distractions, no third-party algorithms
Optional white label app with your own branding: own name, logo, app store presence - for all those who want to be fully independent (paid add-on)
Conclusion: coapp offers self-employed people and small teams a platform that looks professional right from the start - without technical know-how or dependence on social media platforms.
And if you want to grow, you can take the next step with the white label app - from a tool to your own digital brand.
"My experience is that people [...] can exchange ideas much more quickly via coapp [...]."
Ricardo Ferrer Rivero, entrepreneur | read more
Conclusion
Why coapp?
In a digital world where relationships are often fleeting and tools are fragmented, coapp offers a different approach: a platform that not only organizes communities, but also connects, activates and sustains them - beyond the moment.
Instead of using five different tools for communication, booking, events, support and memberships, coapp provides everything in one system. And with a clear claim:
Under your brand
Data sovereign, GDPR-compliant
Integrated instead of scattered
Scalable and sustainably monetizable
No matter whether you are a company that wants to rethink customer dialog, an association that wants to continuously involve its members, or an independent person with a growing community:
coapp is more than just a tool. It is your own platform for exchange, engagement and growth.
With coapp, you don't just create community - you own it. And that makes all the difference in the digital space.
coapp combined:
Branding control as with your own app - but completely under your brand, including optional white label app
Messenger functionality like WhatsApp - but under your brand, GDPR-compliant, made in Germany and fully integrated
Group logic and exchange like Slack - but clear, thematically focused and directly embedded in your platform
Ticketing like Eventbrite or Meetup - but directly integrated, without tool changes or third-party dependencies
Booking systems like Calendly - but not only for individual appointments, but also for rooms, resources, workshops and membership contingents
Monetization of bookings, events and subscriptions - all controllable via a central platform, including automated billing and member management
coapp is ideal for:
Companies with a focus on customer success
Coworking and innovation spaces
Public and non-profit organizations
Specialist networks, associations and clusters
Education providers, coaches and learning communities
Self-employed with a growing community
