Who is coapp for?

One platform - many target groups, clear advantages

coapp is the platform for all those who not only want to manage their community, but actively shape, develop and connect it - under their own brand with full control over the user experience and access to memberships and revenue.

The following overview shows who coapp is intended for, what problems it solves - and why existing tools are often not enough.

 
 

1.

Medium-sized companies with a focus on customer proximity

 

Challenge:

Many companies focus on excellent customer service and strong products - but their digital customer dialog takes place via channels such as email, helpdesk or social media. These are often impersonal, not very sustainable and hardly promote genuine customer loyalty.

In addition, much takes place on external platforms, such as social media or third-party communities, where the company has little control over data, branding and user experience - and thus hardly creates any value that remains with the company in the long term.

 

What makes coapp better:

  • Development of an own, branded community platform, completely under company sovereignty

  • Promoting dialog instead of one-way communication - via peer support, groups, messengers and events

  • Customers become part of a lively community instead of anonymous case numbers

  • Integration of memberships and subscriptions: opportunity to establish a new business model, such as an exclusive member community with value-added services, events or premium support

  • Increased customer loyalty through continuous interaction, feedback opportunities and a sense of belonging

 

2.

Coworking spaces, hubs & innovation centers: community instead of just administration

Interior view of a modern coworking space with open workstations, people at desks and two people on the move - Szene stands for collaborative working and a community atmosphere.

Coworking space CORE as a physical location for creative collaboration - digitally enhanced with coapp as a central platform for community, communication, booking and membership. Ulf Duda

 

Challenge:

Many coworking spaces rely on specialized coworking management software (e.g. for space management or access control). These tools are functional - but often without any real community features. Communication then takes place externally via Slack, WhatsApp or in events on Meetup.

 

What makes coapp better:

  • Booking calendar, messenger, groups, events and payments in one platform

  • Integrated event ticketing replaces tools such as Meetup or Eventbrite

  • Members network directly in the app - communication stays in the Space

  • White label app for a consistent community experience

 
 

"coapp helps our community to grow together and generate new ideas."

Jonas Brunnert, StartRaum | read more

 
 

3.

Public institutions & project sponsors: digital participation without platform compromises

Two people stand on a stage at a public event, a woman speaks into the microphone, a man stands next to her - in the background a banner with the title of an innovation program.

Committed project management on stage - an example of how participation begins. With coapp, it becomes a permanently networked community instead of a one-off moment. Kevin Münkel

 

Challenge:

Municipal initiatives, urban development projects or funding agencies often use Microsoft Teams, Slack or mailing lists to coordinate stakeholders. These tools are not made for communities, but for internal collaboration - inflexible, data-driven by third parties and difficult to moderate.

Public institutions, economic development agencies and project sponsors are faced with the task of networking a wide range of stakeholders from business, science, politics and society. In doing so, they often come up against fragmented communication channels, inefficient coordination and limited opportunities for participation. Conventional tools such as email distribution lists, social networks or proprietary platforms often do not offer sufficient control over data, branding and user experience.

 

In this way, coapp helps to improve participation and collaboration:

  • Central, branded platform: coapp enables you to set up your own GDPR-compliant community platform that runs under the institution's brand and offers full control over content and user interactions.

  • Efficient communication: With integrated Features such as messenger, groups and event feed, coapp promotes direct dialog between internal teams, the community and external partners.

  • Exchange of knowledge and best practices: The platform facilitates the sharing of information, offers and experiences, which makes the coordination of projects more effective.

  • Flexible event ticketing: Events can be organized and monetized directly via coapp, making external tools such as Eventbrite or Meetup superfluous.

  • Scalable participation: Various registration strategies allow both open and exclusive participation formats to be realized in order to address different target groups.

 

"coapp is an indispensable tool that helps us to exploit the full potential of our collaboration and achieve sustainable success in the long term"

Doris Petersen, hannoverimpuls | read more

 

4.

Specialist networks, associations & professional organizations: Structuring exchange, securing knowledge

Four people sit on a stage in armchairs in front of an audience and hold a panel discussion. The room is decorated with plants and flowers. The scene stands for a lively exchange in a professional network setting.

Panel discussion at the taz cooperative - with coapp, this energy can be continued, documented and transferred into productive exchange all year round.

 

Challenge:

Specialist and professional associations often face a dual challenge: on the one hand, they want to promote professional exchange and knowledge transfer. On the other hand, they often lack the digital infrastructure to anchor this exchange in a structured, accessible and permanent way.

Slack is popular for quick exchanges - but not a platform for long-term networks. Information gets lost and discussions fizzle out. What's more, Slack doesn't belong to you, but to a US company.

There is also a recurring pattern:

Many networks thrive on major annual or semi-annual events - conferences, industry meetings, training courses. Ideas, contacts, working groups and energy are generated during these peak periods. But:

  • What happens between events?

  • Where do the working groups continue?

  • Who documents results and discussions centrally?

Momentum often falls by the wayside. Exchange shifts to platforms such as LinkedIn or disappears altogether. Working groups fray, results fizzle out.

 

In this way, coapp helps to anchor
exchange and commitment in the long term:

  • A digital place for the entire community: chat, groups, event communication and follow-ups - all bundled in one platform

  • Structure for working groups and initiatives, independent of the event cycle: closed areas, document storage, continuous communication

  • Event ticketing directly integrated: Planning, communication and monetization of events run in the same interface - Eventbrite & Co. become superfluous

  • Sustainable knowledge exchange instead of ephemeral power peaks: content remains findable, people connected, discussions documented

  • GDPR-compliant and under your own brand - no transfer to third-party networks or platforms

Conclusion: coapp does not turn events into exceptional circumstances, but into entry points for long-term participation. This creates specialist networks that are not just active at certain points - but have a continuous impact.

 

"The platform facilitates collaborative work."

Alba Mojak, Coburg Design Forum Upper Franconia | read more

 

5.

Education, coaching & learning communities: platform instead of patchwork

Workshop scene with around 30 people in a colorfully designed room. The participants sit in a circle of chairs and a presentation is shown at the front. The atmosphere is collaborative and learning-oriented - typical of learning and coaching communities.

Workshop of the German Coworking Federation during the Coworking Germany Conference - with coapp, selective learning becomes a continuous learning and exchange platform with bookings, content and community under one roof.

 

Challenge:

Many coaches, trainers and training providers work digitally - but often with a mix of too many individual tools: Mailchimp for emails, Calendly for bookings, WhatsApp for groups, Eventbrite or Meetup for events, Notion or Dropbox for content.

This looks unprofessional, is difficult to scale and offers neither control over your own brand nor a consistent user experience. In addition, there is often no opportunity to develop a sustainable business model on a membership basis.

 

In this way, coapp helps to sustainably scale
coaching and learning offers:

  • Everything in one place: Content, community, events, bookings, payments and communication in a single platform

  • Structured memberships with real added value: Subscriptions are not only easy to bill in coapp - they can include contingent-based services, e.g. "3 coaching sessions per month included" or "2 group appointments"

  • Integrated booking system: No separate tools required - sessions, workshops or 1:1 appointments can be booked directly, with free quotas depending on membership level

  • Affordable content: Webinars, courses or exclusive resources can be sold directly on the platform or integrated into memberships

  • Professional appearance: Own app, own domain, own design - coapp stays in the background, your brand in the foreground

  • Secure & GDPR-compliant: no compromises when it comes to data protection or payment processing

 

"Our main objectives are to strengthen the innovation ecosystem in the region and to promote start-ups."

"coapp has made a significant contribution to networking and communication within the [...] community."

Basti Reh, zedita: Innovation and regional networking | read more

 

6.

Self-employed & small teams: everything social media doesn't offer

 

Challenge:

Many solopreneurs or small teams use Facebook groups, LinkedIn or WhatsApp to organize their community. In doing so, they lose control over content, data protection, user experience - and their own brand identity.

In addition, monetization can hardly be integrated there, and the professional external image remains limited.

 

With coapp:

  • Complete control over content, communication and payment structures

  • Central platform for content, events, bookings and communication - no more jumping between tools

  • No advertising, no distractions, no third-party algorithms

  • Optional white label app with your own branding: own name, logo, app store presence - for all those who want to be fully independent (paid add-on)

Conclusion: coapp offers self-employed people and small teams a platform that looks professional right from the start - without technical know-how or dependence on social media platforms.

And if you want to grow, you can take the next step with the white label app - from a tool to your own digital brand.

 
 

"My experience is that people [...] can exchange ideas much more quickly via coapp [...]."

Ricardo Ferrer Rivero, entrepreneur | read more

 
 

Conclusion

Why coapp?

In a digital world where relationships are often fleeting and tools are fragmented, coapp offers a different approach: a platform that not only organizes communities, but also connects, activates and sustains them - beyond the moment.

Instead of using five different tools for communication, booking, events, support and memberships, coapp provides everything in one system. And with a clear claim:

  • Under your brand

  • Data sovereign, GDPR-compliant

  • Integrated instead of scattered

  • Scalable and sustainably monetizable

No matter whether you are a company that wants to rethink customer dialog, an association that wants to continuously involve its members, or an independent person with a growing community:

coapp is more than just a tool. It is your own platform for exchange, engagement and growth.

With coapp, you don't just create community - you own it. And that makes all the difference in the digital space.


coapp combined:

  • Branding control as with your own app - but completely under your brand, including optional white label app

  • Messenger functionality like WhatsApp - but under your brand, GDPR-compliant, made in Germany and fully integrated

  • Group logic and exchange like Slack - but clear, thematically focused and directly embedded in your platform

  • Ticketing like Eventbrite or Meetup - but directly integrated, without tool changes or third-party dependencies

  • Booking systems like Calendly - but not only for individual appointments, but also for rooms, resources, workshops and membership contingents

  • Monetization of bookings, events and subscriptions - all controllable via a central platform, including automated billing and member management


coapp is ideal for:

  • Companies with a focus on customer success

  • Coworking and innovation spaces

  • Public and non-profit organizations

  • Specialist networks, associations and clusters

  • Education providers, coaches and learning communities

  • Self-employed with a growing community


 

Want to know what this could look like for you?

Hardy Seiler

Hardy is Co-Founder and CXO of coapp - a community platform for the age of hybrid work and the B2B sharing economy. The award-winning designer is responsible for the coapp brand design, the user interface design and user experience.

https://linkedin.com/in/hardy-seiler
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